Startup Accounting are an accounting firm with a difference – their niche is Aussie startup businesses.
Their single-minded proposition is “we understand startups”, and they show this on the home page by prominently showcasing products by Aussie startup businesses (and acknowledging the business in a caption).
Okay, Startup Accounting is not real, it is a client I invented. I thought, wouldn’t it be great if I could find an accountant that specialises in startups and speaks my language instead of accounting jargon? I would love to follow a Facebook feed that updates me on important tax dates and posts articles relevant to me as a startup. I’d also like those articles to be written by guest bloggers who own their own startup business, so that I can relate to what they’re talking about.
They could be the ‘Three Birds Renovations’ of accounting – well-styled, social media-friendly and relevant to the Gen Y entrepreneur.
Just a thought!
Here is an invitation I designed for a family fun day to celebrate the opening of a club house at Delaray estate in Clyde North, Victoria.
The design utilises the Delaray brand colours and style, but I incorporated new iconography for the invitation.
Below is another design concept I had presented as an option.
After designing a new look and feel for the Institute for Healthy Living – a psychology clinic in Bondi Junction – I also rebranded their WordPress website.
The structure of the site mostly stayed the same, but the branding (logo, colours, fonts and imagery) was updated to reflect the modern new branding.
Take a look at the before and after, below.
A brand new sports physiotherapy studio has opened up in Somers, Victoria, and they needed a website to reflect their beachy brand.
I built this website in Squarespace, which is perfect for those who aren’t super savvy with tech stuff and want to be able to make edits and post blog articles on their own.
Here is the business stationery that went along with it.
When I create a new logo for a client, I offer a mini style guide. These vary depending on the brand and what was created, but typically they are a 6-8 page PDF document that outlines recommended use of the logo, and the brand’s new colours and fonts.
It’s well worth the small investment, as my clients often refer to it when creating other marketing collateral.
A full-blown version of a brand style guide can include:
- all variations of the logo and brand marks, including which files to use on social media, for professional printing and for Microsoft Office use
- imagery style – a mood board showcasing the agreed style of imagery that should be used for your brand
- image styling – how to add filters and effects to your images to ensure consistency across your marketing materials
- typography treatments – how to style headings, body copy, etc
- templates of your business stationery such as business cards and letterheads
- templates for email marketing and automated emails
- alternative fonts – which fonts can you use when you can’t use your official brand fonts, and what to use on the web
- social media post templates
- blog templates
- signage templates
For an estimate on a full brand style guide, please contact me.
It can be tough to stand out in the highly competitive world of property marketing, with so many developers vying for attention.
Luckily one of Aspire’s brand colours is lime green! I made the most of that by featuring it as the main brand element in this full page ad in the Herald Sun’s real estate section.
It was pretty hard to miss in the Herald Sun.
Here’s a screenshot of some logo options I’m working on for a client. She ‘re-imagines’ vintage jewellery pieces, giving them a new lease on life, but with all the nostalgia preserved.
This logo is designed with her Instagram profile in mind, meaning it has to work well in a tiny thumbnail. Quite a challenge for a vintage look, which was all about details and finesse! I designed a logo with an accompanying brandmark that can be used on Instagram.
I designed a responsive website for progressive Australian underwear technology brand, Modibodi. These guys know comfort, for sure, but needed some help modernising their website and making it more cohesive overall.
The process started with an in-depth chat with the client about their objectives for the new site. I then conducted some research into their competitors, as well as gathered some examples of websites I think do the job well.
Below is the design that was presented to the client.
Audiology Australia hold a national conference for medical and industry professionals. They needed a number of conference marketing materials, including a poster and a conference logo. Below is one of the concepts I presented.
Raw Kaya founders, Ebony and Trent, are passionate about adventure, believe in doing no harm and create natural and organic skincare.
Their skincare products are housed in sustainable bamboo packaging, and they were after a new label design to better reflect their clean and sustainable brand mantra.
I provided a few design options, which included some variations to their logo (their brief encouraged this).