New brand: Startup Accounting


Startup Accounting are an accounting firm with a difference – their niche is Aussie startup businesses.

Their single-minded proposition is “we understand startups”, and they show this on the home page by prominently showcasing products by Aussie startup businesses (and acknowledging the business in a caption).

Okay, Startup Accounting is not real, it is a client I invented. I thought, wouldn’t it be great if I could find an accountant that specialises in startups and speaks my language instead of accounting jargon? I would love to follow a Facebook feed that updates me on important tax dates and posts articles relevant to me as a startup. I’d also like those articles to be written by guest bloggers who own their own startup business, so that I can relate to what they’re talking about.

They could be the ‘Three Birds Renovations’ of accounting – well-styled, social media-friendly and relevant to the Gen Y entrepreneur.

Just a thought!


Website rebrand


After designing a new look and feel for the Institute for Healthy Living – a psychology clinic in Bondi Junction – I also rebranded their WordPress website.

The structure of the site mostly stayed the same, but the branding (logo, colours, fonts and imagery) was updated to reflect the modern new branding.

Take a look at the before and after, below.





Physio Studio Somers


A brand new sports physiotherapy studio has opened up in Somers, Victoria, and they needed a website to reflect their beachy brand.

I built this website in Squarespace, which is perfect for those who aren’t super savvy with tech stuff and want to be able to make edits and post blog articles on their own.

Here is the business stationery that went along with it.


Brand style guide


When I create a new logo for a client, I offer a mini style guide. These vary depending on the brand and what was created, but typically they are a 6-8 page PDF document that outlines recommended use of the logo, and the brand’s new colours and fonts.

It’s well worth the small investment, as my clients often refer to it when creating other marketing collateral.

A full-blown version of a brand style guide can include:

  • all variations of the logo and brand marks, including which files to use on social media, for professional printing and for Microsoft Office use
  • imagery style – a mood board showcasing the agreed style of imagery that should be used for your brand
  • image styling – how to add filters and effects to your images to ensure consistency across your marketing materials
  • typography treatments – how to style headings, body copy, etc
  • templates of your business stationery such as business cards and letterheads
  • templates for email marketing and automated emails
  • alternative fonts – which fonts can you use when you can’t use your official brand fonts, and what to use on the web
  • social media post templates
  • blog templates
  • signage templates

For an estimate on a full brand style guide, please contact me.

Standing out

Aspire development press ad

It can be tough to stand out in the highly competitive world of property marketing, with so many developers vying for attention.

Luckily one of Aspire’s brand colours is lime green! I made the most of that by featuring it as the main brand element in this full page ad in the Herald Sun’s real estate section.

It was pretty hard to miss in the Herald Sun.


Website design: Modibodi

I designed a responsive website for progressive Australian underwear technology brand, Modibodi. These guys know comfort, for sure, but needed some help modernising their website and making it more cohesive overall.

The process started with an in-depth chat with the client about their objectives for the new site. I then conducted some research into their competitors, as well as gathered some examples of websites I think do the job well.

Below is the design that was presented to the client.


Labels for Raw Kaya Organics

Raw Kaya founders, Ebony and Trent, are passionate about adventure, believe in doing no harm and create natural and organic skincare.

Their skincare products are housed in sustainable bamboo packaging, and they were after a new label design to better reflect their clean and sustainable brand mantra.

I provided a few design options, which included some variations to their logo (their brief encouraged this).