When I create a new logo for a client, I offer a mini style guide. These vary depending on the brand and what was created, but typically they are a 6-8 page PDF document that outlines recommended use of the logo, and the brand’s new colours and fonts.
It’s well worth the small investment, as my clients often refer to it when creating other marketing collateral.
A full-blown version of a brand style guide can include:
- all variations of the logo and brand marks, including which files to use on social media, for professional printing and for Microsoft Office use
- imagery style – a mood board showcasing the agreed style of imagery that should be used for your brand
- image styling – how to add filters and effects to your images to ensure consistency across your marketing materials
- typography treatments – how to style headings, body copy, etc
- templates of your business stationery such as business cards and letterheads
- templates for email marketing and automated emails
- alternative fonts – which fonts can you use when you can’t use your official brand fonts, and what to use on the web
- social media post templates
- blog templates
- signage templates
For an estimate on a full brand style guide, please contact me.