I generally tend to use vivid colours in branding. That’s because most brands , especially start-ups and small businesses, tend to want to stand out. However, there’s something to be said about subtlety.
The following are logos I have designed that don’t scream and shout. They use form and symbolism to state their case.
I was commissioned to design this logo for a workplace safety consultant. The logo would be primarily used on her website and email signature, but also on business cards, uniform and car livery.
The client requested a modern, somewhat luxurious, professional look. She opted for this concept because it’s bold and unmissable. The yellow speaks ‘safety’ without the use of safety iconography.
Here are some of the other design options I presented to the client:
For every logo that saw the light of day, many others didn’t make the cut. However, I think some are well worth taking a look at.
What an inspirational client! Chrissy runs a face-to-face and online fitness business, supporting Sydney girls in reaching their fitness goals, WITHOUT giving up treat foods. Chrissy wanted to incorporate this point of difference into her branding, via food and exercise icons, featuring pizza, donuts and ice-cream.
Visage Salon Software takes the hassle out of appointment management and makes it easy to handle all aspects of the business on your mobile or tablet.
They were after a brand identity that highlights the ‘cloud’ technology, which is their point of difference.
A logo, app icon and business cards were created.
This business-savvy client who knows how to combine delicious + fun. In launching new dessert-sharing platform, Cakefindr, they needed a brand identity that “looks delicious”. They also wanted to incorporate a vintage American feel. They decided on this art deco look, reminiscent of 1920s posters, but with a colourful twist.