When I create a new logo for a client, I offer a mini style guide. These vary depending on the brand and what was created, but typically they are a 6-8 page PDF document that outlines recommended use of the logo, and the brand’s new colours and fonts.
It’s well worth the small investment, as my clients often refer to it when creating other marketing collateral.
A full-blown version of a brand style guide can include:
- all variations of the logo and brand marks, including which files to use on social media, for professional printing and for Microsoft Office use
- imagery style – a mood board showcasing the agreed style of imagery that should be used for your brand
- image styling – how to add filters and effects to your images to ensure consistency across your marketing materials
- typography treatments – how to style headings, body copy, etc
- templates of your business stationery such as business cards and letterheads
- templates for email marketing and automated emails
- alternative fonts – which fonts can you use when you can’t use your official brand fonts, and what to use on the web
- social media post templates
- blog templates
- signage templates
For an estimate on a full brand style guide, please contact me.
Here’s a screenshot of some logo options I’m working on for a client. She ‘re-imagines’ vintage jewellery pieces, giving them a new lease on life, but with all the nostalgia preserved.
This logo is designed with her Instagram profile in mind, meaning it has to work well in a tiny thumbnail. Quite a challenge for a vintage look, which was all about details and finesse! I designed a logo with an accompanying brandmark that can be used on Instagram.
Audiology Australia hold a national conference for medical and industry professionals. They needed a number of conference marketing materials, including a poster and a conference logo. Below is one of the concepts I presented.
Raw Kaya founders, Ebony and Trent, are passionate about adventure, believe in doing no harm and create natural and organic skincare.
Their skincare products are housed in sustainable bamboo packaging, and they were after a new label design to better reflect their clean and sustainable brand mantra.
I provided a few design options, which included some variations to their logo (their brief encouraged this).
G4S are making a positive first impression with clients and suppliers alike, since erecting this shiny and impressive entrance sign at Victoria’s largest prison in Truganina. The design is based on easy-to-follow airport signage, while keeping in line with the G4S brand.
I generally tend to use vivid colours in branding. That’s because most brands , especially start-ups and small businesses, tend to want to stand out. However, there’s something to be said about subtlety.
The following are logos I have designed that don’t scream and shout. They use form and symbolism to state their case.
I was commissioned to design this logo for a workplace safety consultant. The logo would be primarily used on her website and email signature, but also on business cards, uniform and car livery.
The client requested a modern, somewhat luxurious, professional look. She opted for this concept because it’s bold and unmissable. The yellow speaks ‘safety’ without the use of safety iconography.
Here are some of the other design options I presented to the client:
For every logo that saw the light of day, many others didn’t make the cut. However, I think some are well worth taking a look at.
What an inspirational client! Chrissy runs a face-to-face and online fitness business, supporting Sydney girls in reaching their fitness goals, WITHOUT giving up treat foods. Chrissy wanted to incorporate this point of difference into her branding, via food and exercise icons, featuring pizza, donuts and ice-cream.
Visage Salon Software takes the hassle out of appointment management and makes it easy to handle all aspects of the business on your mobile or tablet.
They were after a brand identity that highlights the ‘cloud’ technology, which is their point of difference.
A logo, app icon and business cards were created.