Startup Accounting are an accounting firm with a difference – their niche is Aussie startup businesses.
Their single-minded proposition is “we understand startups”, and they show this on the home page by prominently showcasing products by Aussie startup businesses (and acknowledging the business in a caption).
Okay, Startup Accounting is not real, it is a client I invented. I thought, wouldn’t it be great if I could find an accountant that specialises in startups and speaks my language instead of accounting jargon? I would love to follow a Facebook feed that updates me on important tax dates and posts articles relevant to me as a startup. I’d also like those articles to be written by guest bloggers who own their own startup business, so that I can relate to what they’re talking about.
They could be the ‘Three Birds Renovations’ of accounting – well-styled, social media-friendly and relevant to the Gen Y entrepreneur.
Just a thought!
After designing a new look and feel for the Institute for Healthy Living – a psychology clinic in Bondi Junction – I also rebranded their WordPress website.
The structure of the site mostly stayed the same, but the branding (logo, colours, fonts and imagery) was updated to reflect the modern new branding.
Take a look at the before and after, below.
A brand new sports physiotherapy studio has opened up in Somers, Victoria, and they needed a website to reflect their beachy brand.
I built this website in Squarespace, which is perfect for those who aren’t super savvy with tech stuff and want to be able to make edits and post blog articles on their own.
Here is the business stationery that went along with it.
When I create a new logo for a client, I offer a mini style guide. These vary depending on the brand and what was created, but typically they are a 6-8 page PDF document that outlines recommended use of the logo, and the brand’s new colours and fonts.
It’s well worth the small investment, as my clients often refer to it when creating other marketing collateral.
A full-blown version of a brand style guide can include:
- all variations of the logo and brand marks, including which files to use on social media, for professional printing and for Microsoft Office use
- imagery style – a mood board showcasing the agreed style of imagery that should be used for your brand
- image styling – how to add filters and effects to your images to ensure consistency across your marketing materials
- typography treatments – how to style headings, body copy, etc
- templates of your business stationery such as business cards and letterheads
- templates for email marketing and automated emails
- alternative fonts – which fonts can you use when you can’t use your official brand fonts, and what to use on the web
- social media post templates
- blog templates
- signage templates
For an estimate on a full brand style guide, please contact me.
Here’s a screenshot of some logo options I’m working on for a client. She ‘re-imagines’ vintage jewellery pieces, giving them a new lease on life, but with all the nostalgia preserved.
This logo is designed with her Instagram profile in mind, meaning it has to work well in a tiny thumbnail. Quite a challenge for a vintage look, which was all about details and finesse! I designed a logo with an accompanying brandmark that can be used on Instagram.
Audiology Australia hold a national conference for medical and industry professionals. They needed a number of conference marketing materials, including a poster and a conference logo. Below is one of the concepts I presented.
Raw Kaya founders, Ebony and Trent, are passionate about adventure, believe in doing no harm and create natural and organic skincare.
Their skincare products are housed in sustainable bamboo packaging, and they were after a new label design to better reflect their clean and sustainable brand mantra.
I provided a few design options, which included some variations to their logo (their brief encouraged this).
G4S are making a positive first impression with clients and suppliers alike, since erecting this shiny and impressive entrance sign at Victoria’s largest prison in Truganina. The design is based on easy-to-follow airport signage, while keeping in line with the G4S brand.
I generally tend to use vivid colours in branding. That’s because most brands , especially start-ups and small businesses, tend to want to stand out. However, there’s something to be said about subtlety.
The following are logos I have designed that don’t scream and shout. They use form and symbolism to state their case.
I was commissioned to design this logo for a workplace safety consultant. The logo would be primarily used on her website and email signature, but also on business cards, uniform and car livery.
The client requested a modern, somewhat luxurious, professional look. She opted for this concept because it’s bold and unmissable. The yellow speaks ‘safety’ without the use of safety iconography.
Here are some of the other design options I presented to the client: