New brand: Startup Accounting


Startup Accounting are an accounting firm with a difference – their niche is Aussie startup businesses.

Their single-minded proposition is “we understand startups”, and they show this on the home page by prominently showcasing products by Aussie startup businesses (and acknowledging the business in a caption).

Okay, Startup Accounting is not real, it is a client I invented. I thought, wouldn’t it be great if I could find an accountant that specialises in startups and speaks my language instead of accounting jargon? I would love to follow a Facebook feed that updates me on important tax dates and posts articles relevant to me as a startup. I’d also like those articles to be written by guest bloggers who own their own startup business, so that I can relate to what they’re talking about.

They could be the ‘Three Birds Renovations’ of accounting – well-styled, social media-friendly and relevant to the Gen Y entrepreneur.

Just a thought!


Website rebrand


After designing a new look and feel for the Institute for Healthy Living – a psychology clinic in Bondi Junction – I also rebranded their WordPress website.

The structure of the site mostly stayed the same, but the branding (logo, colours, fonts and imagery) was updated to reflect the modern new branding.

Take a look at the before and after, below.





Physio Studio Somers


A brand new sports physiotherapy studio has opened up in Somers, Victoria, and they needed a website to reflect their beachy brand.

I built this website in Squarespace, which is perfect for those who aren’t super savvy with tech stuff and want to be able to make edits and post blog articles on their own.

Here is the business stationery that went along with it.


Website design: Modibodi

I designed a responsive website for progressive Australian underwear technology brand, Modibodi. These guys know comfort, for sure, but needed some help modernising their website and making it more cohesive overall.

The process started with an in-depth chat with the client about their objectives for the new site. I then conducted some research into their competitors, as well as gathered some examples of websites I think do the job well.

Below is the design that was presented to the client.


Website design from waaaay back

I just stumbled on some work I did for design studio Savi..back in 2009.

This was a re-design of their website. I provided 3 design concepts of the home page.

Web design has come a long way in 7 years… back in 2009 designers didn’t have to think about responsive design, or worry too much about how the website would present on a mobile or tablet.



Website design - Savi