New brand: Startup Accounting


Startup Accounting are an accounting firm with a difference – their niche is Aussie startup businesses.

Their single-minded proposition is “we understand startups”, and they show this on the home page by prominently showcasing products by Aussie startup businesses (and acknowledging the business in a caption).

Okay, Startup Accounting is not real, it is a client I invented. I thought, wouldn’t it be great if I could find an accountant that specialises in startups and speaks my language instead of accounting jargon? I would love to follow a Facebook feed that updates me on important tax dates and posts articles relevant to me as a startup. I’d also like those articles to be written by guest bloggers who own their own startup business, so that I can relate to what they’re talking about.

They could be the ‘Three Birds Renovations’ of accounting – well-styled, social media-friendly and relevant to the Gen Y entrepreneur.

Just a thought!